Warsaw Sweet Tech is a presentation of a wide range of equipment and technological solutions for the baking, confectionery and coffee industries as well as raw materials and additives used in food production.

The main subject of the Warsaw Sweet Tech International Fair focuses on four sectors: 1) Sweets, 2) Ice-cream Shop, 3) Cafe, 4) Confectionery and Bakery. In each of the sectors, both the product offer and services will be presented.

Sweets

This sector is intended for entrepreneurs involved in the production and processing of sweets, who want to get to know new technologies in the production and packing of sweets, as well as systems and possibilities in the field of distribution and storage of products.. Guests will be able to visit the stands of producers and distributors of machines, production lines and packaging technology, as well as obtain raw materials and semi-finished products for confectionery products. During the fair, representatives of companies operating in the confectionery market will also have the opportunity to get to know new shopping habits of consumers.

Ice Cream Shop

Warsaw Sweet Tech is also a good opportunity to get acquainted with the offer prepared by producers and distributors of devices, furniture and accessories for ice cream shops, as well as ingredients for making ice cream. Entrepreneurs who have their own ice cream parlors, or those involved in the production of ice cream, will be able to provide their companies with raw materials, semi-finished products and additives for ice cream shops as well as machines for ice cream and whipped cream.

Café

Managers and owners of cafes and baristas at the exhibition will find a wide range of devices, furniture and accessories for cafes. There will also be various types of coffee, tea, syrups and drinks. The fair is a great opportunity for comprehensive café supplies, but also coffee tasting and selection of the best products.

Confectionery and Bakery

For people operating in confectionery and bakery, the fair will provide an opportunity to get to know new technologies in the industry, as well as a wide range of equipment and machines for the production, processing of cakes and confectionery and bakery products, as well as ingredients for confectionery and bakery products, including semi-finished and bakery products. additives. The fair will also feature companies offering an assortment of packs and packaging technologies for cakes and pastries, as well as confectionery and bakery modernization systems.

The thematic scope of the event is supplemented by trade publications, companies providing financial and insurance services for catering establishments, the offer of vans, devices and agents for cleaning and hygiene, and work clothes.

Participation in the Warsaw Sweet Tech fair is an opportunity for comprehensive enterprise supply, as well as an opportunity for a broad marketing campaign and active sales for companies that decide to stand during the event.

The cafe, confectionery, bakery and ice cream industries will meet on September 17-19, 2024 at the premiere edition of the Warsaw Sweet Tech fair at Ptak Warsaw Expo. A meeting with the largest producers from Poland and abroad is an opportunity to get to know innovations and the latest solutions in the field of technology and production.

Ptak Warsaw Expo is the organizer of fairs recognized in the food industry, such as: Warsaw Food Expo or BIOEXPO Warsaw. The events have been enjoying considerable interest for years both by exhibitors and visitors. The number of participants in events dedicated to the food industry is growing every year. An increasing group of interested parties prompted the organizers to create another platform that will be used to build commercial relationships with representatives of the food industry, and above all confectioners, bakers, baristas, ice cream makers and restaurateurs as well as food technologists and managers engaged in the production and distribution of sweets, baked goods or coffee.

The experience in organizing large events dedicated to the food industry has allowed the event organizers to create a contact database of thousands of professionals who visit the fair in order to establish new business relationships. On the one hand, the international nature of the Warsaw Sweet Tech fair will allow visitors from Poland to get acquainted with the offer of foreign companies, on the other – it will enable Polish entrepreneurs to promote the brand abroad and establish international trade relations and export goods.

Warsaw Sweet Tech is an international fair that combines solutions for the cafe, confectionery and ice cream industries. It is an innovative, two-day event, which is an excellent opportunity to promote and sell hardware and software for HoReCa, as well as to present modern solutions in confectionery, coffee shops and ice cream. Warsaw Sweet Tech, in addition to the exhibition zone, which will be filled with thousands of products presented by Polish and foreign exhibitors, will be conducive to acquiring new skills, broadening knowledge and discussing the current situation on the market and its development prospects. The substantive part will be workshops, conferences and trainings conducted by experts from the industry. Appropriate adaptation to the changes taking place on the market and the needs of consumers will certainly translate into the company’s success.

We kindly invite you to Ptak Warsaw Expo on September 17-19, 2024!

Warsaw Sweet Tech is an International Fair that combines solutions for the cafe, confectionery and ice cream industries. The event will be visited by managers and owners of cafes, ice cream parlors, confectioneries, as well as food technologists, representatives of catering companies, restaurateurs, cooks, bakers and baristas. This is the perfect opportunity to present your goods and services to industry specialists.

Two days of the fair, attended by exhibitors from Poland and abroad, are a unique opportunity to promote and sell equipment for HoReCa, as well as to present modern solutions in confectionery, cafes, ice cream and bakery. Warsaw Sweet Tech is a unique platform for exchanging views and experiences with companies and industry specialists, as well as a great opportunity to get to know market trends and novelties and to establish valuable contacts with contractors. The international nature of the event will enable the exhibitors to expand into foreign markets.

The fair is a great place to invite your potential customer base and present your products. This is one of the few occasions when you can meet so many customers in such a short time.

The guests who came to the next edition of the event will surely appreciate the opportunity to see the full specification of the product they are interested in, as well as the opportunity to test or try it. The huge space dedicated to the organization of the event allows exhibitors unlimited possibilities of presenting their offer, making Warsaw SweetTech the largest event of this type in Poland, attended by exhibitors from Poland and abroad.

Appropriate care for the visual impressions and aesthetics of the stand, as well as effective communication, especially before the start of the event, will certainly draw more attention of the event participants to your offer. By following the tips below, you will strengthen your participation in the fair and also save a lot of stress and money when organizing your stand.

Before participating in the fair, plan the concept of your stand. Think about what machines are most important to you – it will allow you to fully use the space and arrange the equipment of the stand.

Once you have the plan, it’s time to move on to the stand equipment. Its most important elements are:

Branding – the first element that visitors look for at the stand is a logo or company name. With the use of banners or – to enhance the effect – an LED screen on which you will display your flagship products or services.

Lighting – one of the most important elements of the stand, which will allow you to fully display the latest articles. The intelligent play of lights will definitely increase the attractiveness of your stand and product.

The floor – complements and emphasizes the aesthetics of your stand, which we can see in all trade fair centers around the world. Therefore, the cover of the stand area is obligatory at Ptak Warsaw Expo.

Power connection – imagine that you are about to get a new customer, but he needs to urgently use his phone, which is dead. Of course, you offer him a charger, but … you don’t have a connection at the stand. So, when asked if the electricity at the stand is important, we answer – of course!

A meeting place – the fair is tens of thousands of people and hundreds of attractions that generate a lot of noise. When planning your stand, remember about an elegant and well-equipped place to which you will invite potential contractors to make a deal.

The above few tips will surely help your company to achieve success at the fair. If you have questions and are looking for an idea for the implementation of your stand, browse our catalog and contact us – together we will create something special!

Attractions and activities

The stand must have substantive value, but in order to present it, visitors must be effectively gathered. The attractions you prepare will be of key importance here. Your brand ambassador presenting products, the possibility of active testing or awards for trade fair participants are just some of the ideas that will help distinguish your stand.

Also, do not forget about reliable human capital during fairs. Experts who go out to the client and attract him to the offer in an accessible way will be much more effective than one employee hidden in the depths of the exhibition.

Preparing new products is a great idea to involve and attract existing customers to the stand. We know from experience that all new products and premieres interest visitors the most. This is a great opportunity to refresh business relations with current partners and deepen cooperation.

Communication

All of the above elements make up the most important one – appropriate communication regarding the presence at the fair. As an organizer, we provide thousands of visitors and offer a wide range of pre-trade marketing collaboration using our channels. What we need to support you are announcements of attractions.

The fair is also a good place to invite the database of potential customers and present them face-to-face products. This is one of the few occasions when you can meet so many customers in such a short time. During the INTERNATIONAL FAIR FOR CONFECTIONERY, CAFE, ICE CREAM AND BAKERY INDUSTRY SOLUTIONS, exhibitors can take advantage of the additional Hosted Buyers program. It is an effective initiative aimed at finding new business partners and developing companies abroad.

Shared success

A successful fair for our exhibitors means a sense of a job well done. We believe that this article will be useful for you and will allow both exhibitors and visitors to get the most benefit from participating in the Warsaw Sweet Tech. At each of the above stages, of course, we provide the necessary substantive support, and more details can be found in our “become an exhibitor” tab.